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Philip Morris suspends ‘influencer’ marketing for IQOS

Cigarette maker Philip Morris International Inc has suspended a global social media marketing campaign in response to Reuters inquiries into the company’s use of young online personalities to sell its new “heated tobacco” device, including a 21-year-old woman in Russia.

Read more at : http://feeds.reuters.com/~r/reuters/USVideoBusiness/~3/ueu552gYZeY/philip-morris-suspends-influencer-market

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