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Apple Inc. has launched the pre-order of new iPhones

On Wednesday 12.9.2018, Apple Inc. finally announced new models of iPhone XS and iPhone XR, together with launching their pre-order sale. iPhone XS has better resolution and sound capabilities than his predecessor iPhone X, will be water-proof with an OLED display which uses an organic electroluminescent diodes technology. Screen size is 5.8 inches, while the larger version, the iPhone XR, is 6.5 inches. Thanks to the new chipset, the performance while browsing and gaming has largely increased, same as memory, which now comes in a variety up to 512 GB. Apps should open up to 30% faster. The trend of ever-maximizing the display size also comes in a cheaper variety of iPhone XR, which is 6.1 inches big with an LCD technology. These factors caught the interest of private investors and global investment companies, what reflected in an increased interest in the Apple stock (NASDAQ-AAPL), where the price on 20th of September stood at 220.02 USD per share, with a day increase of 0.76% of its price. In the comparison, the price has increased by 30.02% since the beginning of the year 2018.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch and the Apple TV digital media player. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on the first of April 1976, and was incorporated as Apple Computer, Inc. on the 3rd of January 1977. Current worldwide annual revenue of Apple Inc. (NASDAQ-AAPL) totaled 229,234 billion USD in a fiscal year 2017, with an operating profit of 61,344 billion USD. After the deduction of all the taxes and expenses, the net profit equaled 48,351 billion USD. The company employs around 123,000 employees.

The tenth model of iPhone, iPhone X has been on a market for 10 months and since its introduction to the market, Apple Inc. sold over 60 million of them, which in comparison means, that Apple Inc. had more profit from selling this model, than the four biggest Chinese phone-manufacturing companies earned together. This is also caused by a fact, that Apple Inc. has its margin and price set way above the Chinese standards, but also iPhone X becoming a new flagship of the whole brand, by introducing a new design and several new key features, such as FaceID and OLED display. CEO of Apple Inc. (NASDAQ-AAPL), Tim Cook said, that Apple customers have chosen the iPhone X as the flagship of the whole series of iPhones, which was introduced to the market on the 10-year anniversary of iPhones on our market. The company also noted a 20% increase in their earnings in China and Japan.

Apple Inc. pays out quarterly dividends to its stockholders, dividend yield was agreed upon by the board of directors and currently equals 1.33%, or 2.92 USD per share. Apple Inc. (NASDAQ-AAPL) is one of the favorite stocks of private investors and global investment companies to buy, especially after the announcement of iPhone XS and iPhone XR, but also due to the fact, that Apple Inc. had the largest net profit for the past 10 months since the iPhone X release, throughout the whole history of the company. Based on the latest estimates of financial analysts, we can expect both short-term and mid-term price of stock (NASDAQ-AAPL) to increase to 234,47 USD in short-term and up to 245,00 USD mid-term.



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