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Adidas shares rose 4% in mid-morning

The course of European trading of Adidas AG shares on the London Stock Exchange (LSE-London Stock Exchange) so far has recorded that the daily price growth of this share exceeded an increase of more than four percent during the European morning of October 18, 2023. Currently, during the beginning of the European afternoon on 18/10/2023, approximately at 12:57 CET, this Adidas AG share was traded on the LSE at a value of EUR 170.85 per share, with a daily growth of +4.14% of its price so far . This current price thus represents, according to technical analysis data, an increase in its price from the beginning of this year 2023 by + 39.34% of its price compared to its market value at the end of last year 2022. Adidas AG also pays a dividend to its shareholders, but its the current amount is not particularly attractive compared to other dividend-paying stocks. Adidas AG currently pays its shareholders an annual dividend of EUR 0.70 per share, which in percentage terms represents a dividend yield of 0.41 percent .

Adidas AG is a German trading and manufacturing company that designs, develops, manufactures and markets a range of sports and lifestyle products. The Company’s segments include Europe, North America, Asia Pacific, Russia/CIS, Latin America; Emerging Markets, adidas Golf, Runtastic and other centrally managed businesses. Each segment includes wholesale, retail and e-commerce business activities related to the distribution and sale of adidas brand products to retail customers and end consumers. The company has more than 2,500 own retail stores, single-brand franchise stores, shop-in-shops, joint ventures with retail partners and co-branded stores, and an e-commerce channel available to customers in more than 50 countries. Adidas brand products include shoes, clothes and other goods, such as sports and travel bags, and from sports equipment, in particular, different types of balls according to the type of sport.

On Tuesday, October 17, 2023, this German sports giant published its preliminary financial results and showed a much stronger full-year outlook together with higher profits in the third quarter of this year 2023. The management of Adidas AG anticipates a full-year operating loss of 100 million euros (106 million US dollars), which is a significant improvement over the previous forecast of a loss of 450 million euros. However, along with this, the management of Adidas AG expects that sales will decrease to a minimum. – a single-digit rate for 2023. However, it was the news of a significant improvement in the operating loss situation that changed the sentiment of investors, who thus showed interest in these shares, and within the framework of the supply and demand rule, this excess of demand over supply moved the price of these shares of Adidas AG by somewhat higher, report economic correspondents in connection with analysts of brokerage companies and financial strategists of the stock market.


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